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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What do close rates have to do with lead generation?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How do we know what tweaks to make in the various stages of our funnel?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Can we use our existing sales funnel stages for optimization purposes?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Are marketing automation tools really all that? What can and can't they do, really?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

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  • How to Avoid Guesswork in Value-Based Selling

    Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.

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  • Seven Steps to Identify and Capture Your Value

    With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.

    View This Guide
  • Exceptional Sales Ops Teams

    Sales Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the common traits and mindsets of successful Sales Operations groups.

    View This Webinar