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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • Why is customer retention so much more important in B2B than in B2C?
  • What are the main reasons sales training doesn't stick over time?
  • Should Sales Ops Be Distributed or Centralized?
  • To be most effective, which major growth drivers should we be focusing on?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • How do we know what tweaks to make in the various stages of our funnel?
  • What are the different buyer types we might be negotiating with?

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