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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Is classroom training better than web-based training?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • What's a "bounce-back" offer and when would I want to use one?
  • What's the difference between "explicit" and "latent" demand?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What do close rates have to do with lead generation?
  • How is marketing automation different from CRM or sales force automation?
  • Where Should Sales Ops Report To, or Up Through?
  • How Should a Sales Ops Function Be Structured?

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