Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Shouldn't product training count as sales training?
• Should I share the results of our marketing research with the sales team?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Once I understand the untapped potential in each account, what can I do with the information?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• If we spot a potential customer defection early enough, can we turn it around?