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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What should I do with the leads that sales people disqualify?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What's the difference between defection detection and customer retention?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What if our competitors are outperforming us on every value-driver that really matters?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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