Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What’s the difference between “hard” and “soft” value-drivers?
- What are some typical things that can hurt lead generation?
- What is a "Steady State" customer defection and how do I spot it?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What if our competitors are outperforming us on every value-driver that really matters?
- If we spot a potential customer defection early enough, can we turn it around?
- Why shouldn't we just focus our attention on our largest customers?
- Our whitepapers aren't generating very many leads. Any suggestions?
- What's a "bounce-back" offer and when would I want to use one?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Competitive Insights for More Strategic Selling
For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
View This Guide -
How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
A Better Way to Manage by the Metrics
In this informative interview, Jason Jordan, the author of "Cracking the Sales Management Code," discusses his research into sales measurement and shines a light on which sales metrics can actually be managed...and which cannot.
View This Interview
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The Golden Rules of Sales Ops
Exploring the Unspoken Rules and Principles That Are Unique To Sales Ops
