Competitive Insights for More Strategic Selling
How to Gain a Deeper Understanding of Your Competitors to Win the Right Battles More Often
When people think about the competition, they tend to think about the specific features, functions, and price-points competitors are putting into the marketplace. But for strategic selling, you need a deeper understanding of your competitors. From this video and downloadable audit guide, you will learn:
- How to assess your competitors from three powerful perspectives.
- Six categories of understanding about your competitors' priorities.
- Seven categories of insight into your competitors' performance.
- Six categories of intelligence about your competitors' resources.
- How one company used these insights to win more large bids.
This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Igniting Revenue Operations for Growth
In this Express Guide by Alexander Group, learn how growth companies are evolving Sales Operations into the emerging field of Revenue Operations (RevOps), which is taking on broader responsibilities.
View This Guide -
Closing the Skills Gap in Sales Negotiations
In this Expert Interview, Jason Levinson discusses the latest methods and innovations in negotiation training for salespeople. Closing the negotiation skills gap is not a hard as you might think!
View This Interview -
How Many B2B Sales Teams Lack Negotiation Skills?
Recently, we conducted a PulsePoll to better understand the extent to which B2B sales teams were taking steps to develop and maintain skills in negotiation. Explore what we learned in this Research Brief, complete with helpful charts and analysis.
View This Research -
Advancing Your Career in Sales Operations
There's never been a better time to be working in Sales Operations. But you can’t just sit back and hope that good things will happen. In this on-demand webinar, learn strategies and tactics for Sales Ops career development.
View This Webinar
Come Join Our Next Webinar
Making Sense of Revenue Operations
Cutting Through the Confusion and Demystifying This Innovative New Concept
