Competitive Insights for More Strategic Selling
How to Gain a Deeper Understanding of Your Competitors to Win the Right Battles More Often
When people think about the competition, they tend to think about the specific features, functions, and price-points competitors are putting into the marketplace. But for strategic selling, you need a deeper understanding of your competitors. From this video and downloadable audit guide, you will learn:
- How to assess your competitors from three powerful perspectives.
- Six categories of understanding about your competitors' priorities.
- Seven categories of insight into your competitors' performance.
- Six categories of intelligence about your competitors' resources.
- How one company used these insights to win more large bids.
This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
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The Sales Capability Self-Assessment
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Exploring Four Different Types of Buyers
This interview with Nelson Hyde teaches you about four types of buyers --- how to identify them and how to deal with them.
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