Competitive Insights for More Strategic Selling
How to Gain a Deeper Understanding of Your Competitors to Win the Right Battles More Often
When people think about the competition, they tend to think about the specific features, functions, and price-points competitors are putting into the marketplace. But for strategic selling, you need a deeper understanding of your competitors. From this video and downloadable audit guide, you will learn:
- How to assess your competitors from three powerful perspectives.
- Six categories of understanding about your competitors' priorities.
- Seven categories of insight into your competitors' performance.
- Six categories of intelligence about your competitors' resources.
- How one company used these insights to win more large bids.
This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
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While the promise of account-based marketing and sales is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.
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Accelerating Sales Cycles
Sales cycle times have major implications for cash flows, productivity, and returns on sales. In this session, learn proven "big bang" strategies and tactics for slashing time-to-close across your sales operation.
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How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
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