Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between "explicit" and "latent" demand?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- What is a "Mix Shift" customer defection and how do I spot it?
- Why are the early signs of customer defection so difficult to spot?
- Should I share the results of our marketing research with the sales team?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- What kinds of things should a Sales Ops group be focusing on?
- How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
- What should I do with the leads that sales people disqualify?
- How would we modify our systems to incorporate our sales training?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Competitive Insights for More Strategic Selling
For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
View This Guide -
How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
Essential Sales Ops Roles
While there's only one Sales Ops title on the business card, there are actually many different "jobs within the job." And it isn't easy to do the right jobs, at the right times, and in the right ways.
View This Webinar
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Managing Risk in Sales Ops
How to Be More Proactive About Mitigating Real and Perceived GTM Risks
