Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Who cares "how" we hit the numbers, as long as we hit them?
• How Should a Sales Ops Function Be Structured?
• How is marketing automation different from CRM or sales force automation?
• What’s wrong with "management by result"?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• How are B2B sales operations using predictive analytics?
• If we spot a potential customer defection early enough, can we turn it around?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?