Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- Any ideas for teaching our salespeople how to deal with Procurement?
- What's the difference between lead generation and cultivation?
- What if our competitors are outperforming us on every value-driver that really matters?
- How do I know if my value messages are really "strategic"?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- What's a "bounce-back" offer and when would I want to use one?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Competitive Insights for More Strategic Selling
For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
View This Guide -
How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
Closing Costly Revenue Leaks
In this recorded webinar session, we explore common revenue leaks that can appear when the economy is roiling, your business is under intense pressure, and everyone has been scrambling to deal with the chaos.
View This Webinar
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Making Sales Ops More Responsive
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