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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How would we modify our systems to incorporate our sales training?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What are the primary components of an effective sales strategy?
  • Should Sales Ops Be Distributed or Centralized?
  • Why is customer retention so much more important in B2B than in B2C?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • 17 Insights That Improve Close-Rates & Margins

    The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.

    View This Guide

  • How to Avoid Guesswork in Value-Based Selling

    Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.

    View This Tutorial

  • How to Improve Your Close Rates

    Trial and error with something as important as your close rates is risky. How do you know which strategies and tactics you should use to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.

    View This Webinar

  • Sales Ops Productivity Boosters

    Under the current clouds of economic uncertainty, most teams are being asked to do even more with even less. So how do you make the most of what you've got?

    View This Webinar