Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Our whitepapers aren't generating very many leads. Any suggestions?
• What’s the difference between “hard” and “soft” value-drivers?
• Where Should Sales Ops Report To, or Up Through?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Any ideas for teaching our salespeople how to deal with Procurement?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Should I give my salespeople a specific price, or is a range OK?
• How do you make sure improvements stick and don't go back to normal?
• My company seems to love platitudes. How do I get others to focus on real messages?