Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How are B2B sales operations using predictive analytics?
- Should Sales Ops and Marketing Ops be combined? Is this common?
- What's the difference between a "defined" and "undefined" market?
- What is a "Mix Shift" customer defection and how do I spot it?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What’s the difference between “hard” and “soft” value-drivers?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- How do we know what tweaks to make in the various stages of our funnel?
- What do close rates have to do with lead generation?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
View This Guide -
How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
View This Case Study -
Using Peer Pressure To Improve Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
View This Tutorial
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