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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What kinds of things should a Sales Ops group be focusing on?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What are some typical things that can hurt lead generation?
  • How can pricing and discounting affect lead generation?
  • How can we see the customer spend that we aren't getting?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What do close rates have to do with lead generation?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?

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