Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What’s the difference between “hard” and “soft” value-drivers?
• What if our competitors are outperforming us on every value-driver that really matters?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• Should I share the results of our marketing research with the sales team?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What kinds of things should a Sales Ops group be focusing on?
• Should I give my salespeople a specific price, or is a range OK?
• Why would a B2B customer defect if they are saying they're satisfied?
• Any ideas for teaching our salespeople how to deal with Procurement?
• My company seems to love platitudes. How do I get others to focus on real messages?