Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- How are B2B sales operations using predictive analytics?
- What is a "Steady State" customer defection and how do I spot it?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- Aren't people usually the root-causes behind most sales and marketing problems?
- How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
- Any ideas for teaching our salespeople how to deal with Procurement?
- Are marketing automation tools really all that? What can and can't they do, really?
- What do close rates have to do with lead generation?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool -
Aligning Sales Ops to Business Strategy
How do you ensure that your sales operation and the overall business strategy are properly aligned? And what do you do when there's a disconnect?
View This Webinar -
Selling Your Sales Ops Initiatives
Even when your company is willing to invest in improved capabilities and infrastructure, you still have to sell your approach. How should you craft, package, and pitch your initiative to get the go-ahead from management?
View This Webinar -
Measuring the Financial Impact of Sales Ops
How do you measure a Sales Ops function? How do you calculate what you're really getting from your investments? In this on-demand webinar, learn what other Sales Ops groups are doing to measure and communicate their contributions in dollars and cents.
View This Webinar
Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this question as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges