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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we know what tweaks to make in the various stages of our funnel?
  • Can modeling account potential help me with forecasting?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What's a good cost-per-lead? Are there any benchmarks?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What do close rates have to do with lead generation?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Should I share the results of our marketing research with the sales team?

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