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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • To be most effective, which major growth drivers should we be focusing on?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • Is classroom training better than web-based training?
  • What’s the difference between “hard” and “soft” value-drivers?
  • When conducting research interviews, how many should we try to conduct?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Why shouldn't we just focus our attention on our largest customers?
  • How do you make sure improvements stick and don't go back to normal?
  • What are the different types of sales training we need to be aware of?

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