Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• How are B2B sales operations using predictive analytics?
• What is a "Steady State" customer defection and how do I spot it?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Aren't people usually the root-causes behind most sales and marketing problems?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• Any ideas for teaching our salespeople how to deal with Procurement?
• Are marketing automation tools really all that? What can and can't they do, really?
• What do close rates have to do with lead generation?