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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How can we see the customer spend that we aren't getting?
  • What's the difference between "explicit" and "latent" demand?
  • Who should be responsible for cultivating leads?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Our whitepapers aren't generating very many leads. Any suggestions?

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