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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we get organizational support for tightening up our targeting criteria?
  • Why is customer retention so much more important in B2B than in B2C?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • What's the difference between "explicit" and "latent" demand?
  • How can we see the customer spend that we aren't getting?
  • Where Should Sales Ops Report To, or Up Through?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What's the difference between a "defined" and "undefined" market?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • How do we know what tweaks to make in the various stages of our funnel?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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