Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Are marketing automation tools really all that? What can and can't they do, really?
• How can we see the customer spend that we aren't getting?
• What are the primary components of an effective sales strategy?
• Should Sales Ops and Marketing Ops be combined? Is this common?
• Won't sales managers know which skills need shoring up amongst their reports?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• If we spot a potential customer defection early enough, can we turn it around?
• How do we get organizational support for tightening up our targeting criteria?
• If we hire experienced reps, shouldn't they already know what to do?