Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• What's the difference between lead generation and cultivation?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• What's a "bounce-back" offer and when would I want to use one?
• Where Should Sales Ops Report To, or Up Through?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What are the primary components of an effective sales strategy?
• Should we be able to command a price premium for every value-gap we identify?
• Should I give my salespeople a specific price, or is a range OK?