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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Why don't great salespeople make great sales managers?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Should I give my salespeople a specific price, or is a range OK?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • How do you make sure improvements stick and don't go back to normal?
  • How do we get organizational support for tightening up our targeting criteria?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Getting Serious About Sales Effectiveness

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  • Creating Content That Actually Works

    Content marketing is getting lots of attention, but it's easy to gloss over some crucial processes. In this on-demand webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

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  • How to Avoid Guesswork in Value-Based Selling

    Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.

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  • Attracting and Capturing Better Leads

    Isn't it frustrating when sales gets the blame for poor performance when the quality of leads is the real problem. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.

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