Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What’s the difference between “hard” and “soft” value-drivers?
• What are some typical things that can hurt lead generation?
• Should Sales Ops Be Distributed or Centralized?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What if the root-causes are in an area that I don't have a lot of lot influence over?