Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Who should be responsible for cultivating leads?
• What's the difference between sales enablement and sales effectiveness?
• Can modeling account potential help me with forecasting?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Why is customer retention so much more important in B2B than in B2C?
• What's a typical ratio of Sales Ops headcount to Sales headcount?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How do I know if my value messages are really "strategic"?
• Should I give my salespeople a specific price, or is a range OK?
• What if the root-causes are in an area that I don't have a lot of lot influence over?