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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can we use our existing sales funnel stages for optimization purposes?
  • Who should be responsible for cultivating leads?
  • What’s the difference between “hard” and “soft” value-drivers?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • How can we see the customer spend that we aren't getting?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Getting Sales to Sell on Value

    Most B2B sales organizations are talking a good game about value selling. But beyond the talk, are they taking the right steps to make value selling a reality? In this expert interview, Julie Thomas discusses what it really takes to sell on value and generate significant results.

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  • How to Accelerate "Land and Expand"

    Simply put, the faster and more consistently you can grow newly acquired customers, the more valuable your entire enterprise becomes. In this on-demand webinar, learn strategies and tactics other teams have utilized to improve "land and expand" performance.

    View This Webinar
  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

    View This Guide
  • Reducing Friction Between Sales & Marketing

    Some amount of "friction" between Sales and Marketing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Marketing functions.

    View This Webinar