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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Where Should Sales Ops Report To, or Up Through?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What are some typical things that can hurt lead generation?
  • Should I give my salespeople a specific price, or is a range OK?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What are the main reasons sales training doesn't stick over time?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What's the difference between lead generation and cultivation?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Avoiding Mistakes in Customer Profitability

    For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.

    View This Guide

  • Overcoming the New Realities in B2B Sales

    Since the advent of the Internet, the B2B buying process has been changing dramatically. In this expert interview, Tom Searcy, the author of "Life After the Death of Sales," discusses how B2B sales leaders can deal with today's realities and prepare their organizations for tomorrow.

    View This Interview

  • Onboarding New Sales Reps for Success

    Bringing a new sales rep onto your team can be a very expensive and risky proposition. And many common onboarding strategies can make things worse instead of better. This guide exposes 10 best practices our research team has found to be most effective.

    View This Guide

  • Rethinking Sales Coverage

    For decades, teams have approached territory design and coverage planning in largely the same way. But current market conditions are forcing everyone to question the status quo and explore new possibilities,

    View This Webinar