Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Should I give my salespeople a specific price, or is a range OK?
• How can pricing and discounting affect lead generation?
• What's the difference between "explicit" and "latent" demand?
• What's the difference between defection detection and customer retention?
• How Should a Sales Ops Function Be Structured?
• Why is customer retention so much more important in B2B than in B2C?
• Can modeling account potential help me with forecasting?
• Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?