Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why should we care about what's happening in the lead generation process?
- What are the different types of sales training we need to be aware of?
- What's the difference between "explicit" and "latent" demand?
- How do I know if my value messages are really "strategic"?
- Won't sales managers know which skills need shoring up amongst their reports?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- If we spot a potential customer defection early enough, can we turn it around?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What are some typical things that can hurt lead generation?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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How to Deal With Churn
How can we mitigate churn and retain more of the customers, revenues, and profits we've acquired? In this webinar, learn a simple methodology for figuring out what's best in your situation.
View This Webinar -
Getting Your Salespeople to Price Better
Chances are, the behavior of your salespeople will ultimately determine whether pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.
View This Webinar -
Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
The Reality of an "Intelligent" Sales Technology
Every once in a while, a sales technology comes along that purports to do things that just seem to good to be true. But does the reality actually line-up to the claims? We wanted to know. So we did our homework and talked to actual users. And what we discovered may surprise you.
View This Research
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