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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • How do you make sure improvements stick and don't go back to normal?
  • What's the difference between sales enablement and sales effectiveness?
  • If we hire experienced reps, shouldn't they already know what to do?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • Should I share the results of our marketing research with the sales team?
  • How Should a Sales Ops Function Be Structured?
  • What do close rates have to do with lead generation?
  • What's the difference between a "defined" and "undefined" market?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?

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