Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why should we care about what's happening in the lead generation process?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- What are the main reasons sales training doesn't stick over time?
- Should I give my salespeople a specific price, or is a range OK?
- Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
- What if our competitors are outperforming us on every value-driver that really matters?
- Should Sales Ops and Marketing Ops be combined? Is this common?
- What are some typical things that can hurt lead generation?
- How is marketing automation different from CRM or sales force automation?
- If we hire experienced reps, shouldn't they already know what to do?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Getting Serious About Sales Effectiveness
What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.
View This Webinar -
Seven Building Blocks of Sales Effectiveness
In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
Trade Secrets of Effective Lead Generation
There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.
View This Interview -
How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
View This Case Study
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