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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should I give my salespeople a specific price, or is a range OK?
  • Where Should Sales Ops Report To, or Up Through?
  • Why is customer retention so much more important in B2B than in B2C?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • How are B2B sales operations using predictive analytics?
  • What's the difference between a "defined" and "undefined" market?
  • What are some typical things that can hurt lead generation?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • When conducting research interviews, how many should we try to conduct?

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  • Why Companies Lose or Win Strategic Sales

    What can analysis of over $6 billion worth of deals teach you about why companies win and lose sales? And what does the research say about the actions that can help you win more and lose less?

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