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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Can we use our existing sales funnel stages for optimization purposes?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What's the difference between lead generation and cultivation?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • Can modeling account potential help me with forecasting?
  • What kinds of things should a Sales Ops group be focusing on?

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