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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "explicit" and "latent" demand?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Why is customer retention so much more important in B2B than in B2C?
  • To be most effective, which major growth drivers should we be focusing on?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What's a "bounce-back" offer and when would I want to use one?
  • What's the problem with using BANT for prospect qualification?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • How can I tell if a customer is defecting early enough to do something about it?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Developing Sales Ops Leaders

    How do we develop the next generation of sales ops leaders? How do we equip our team members to take on more responsibility? And how do we do it all as a matter of course rather than as an afterthought?

    View This Webinar

  • Avoiding the Top 7 Sales Ops Mistakes

    If you can avoid the biggest mistakes that others have already made, you're definitely rigging the game in your favor. Learn about the Sales Ops mistakes that have set other groups back years and even damaged careers.

    View This Webinar

  • Fostering Productive Collaboration

    In this recorded session, we discuss how to identify and influence the groups that contribute most to our sales performance and explore the 8 key ingredients for effective cross-functional collaboration.

    View This Webinar

  • Making Sense of AI for Sales Operations

    There's no doubt that artificial intelligence will transform nearly every aspect of sales and revenue operations. How do we cut through the hype and harness AI to generate improved sales results and business outcomes?

    View This Webinar