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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's the difference between "explicit" and "latent" demand?
  • What do close rates have to do with lead generation?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • How would we modify our systems to incorporate our sales training?
  • How do you make sure improvements stick and don't go back to normal?
  • Can modeling account potential help me with forecasting?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

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    Driving change in a sales organization can be a struggle and a challenge--and failure is all too common. In this tutorial, learn a more effective approach for championing new solutions in sales environments.

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  • Preventing Bad Deals Before They Happen

    After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.

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  • How to Stop Losing Sales to "No Decision"

    For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.

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  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar