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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do you make sure improvements stick and don't go back to normal?
  • What are some typical things that can hurt lead generation?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How can pricing and discounting affect lead generation?
  • Why are the early signs of customer defection so difficult to spot?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How can we see the customer spend that we aren't getting?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • How is marketing automation different from CRM or sales force automation?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?

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More Subscriber-Only Resources From Our Library

  • Answering Three Questions to Enable Change

    Driving change in a sales organization can be a struggle and a challenge--and failure is all too common. In this tutorial, learn a more effective approach for championing new solutions in sales environments.

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  • Preventing Bad Deals Before They Happen

    After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.

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  • Structuring Effective Sales Ops Functions

    This research brief answers three popular questions about Sales Ops structures, including: Should Sales Ops be distributed or centralized? Where should Sales Ops report to, or up through? How should a Sales Ops function be structured?

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  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar