Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is classroom training better than web-based training?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What are the main reasons sales training doesn't stick over time?
• What is a "Steady State" customer defection and how do I spot it?
• What’s the difference between “hard” and “soft” value-drivers?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How can I tell if a customer is defecting early enough to do something about it?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?