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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between sales enablement and sales effectiveness?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • How would we modify our systems to incorporate our sales training?
  • Shouldn't product training count as sales training?
  • Why don't great salespeople make great sales managers?
  • How are B2B sales operations using predictive analytics?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What kinds of things should a Sales Ops group be focusing on?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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  • Identifying Your Value Along Five Dimensions

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  • Negotiating Profitable Deals

    Everything comes to a head when your sales team negotiates a deal. You want to win, but you don't want to leave money on the table. So, how do you help your sales team to become better negotiators, so they win the deals they should, at the right price?

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