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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between sales enablement and sales effectiveness?
  • Should I share the results of our marketing research with the sales team?
  • Should I give my salespeople a specific price, or is a range OK?
  • What are the different buyer types we might be negotiating with?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Should we be able to command a price premium for every value-gap we identify?
  • Why is customer retention so much more important in B2B than in B2C?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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    After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.

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  • Predictive Sales Analytics

    Predictive sales analytics has proven to be a powerful tool for improving effectiveness and boosting results at-scale. In this on-demand webinar, we demystify the core concepts and applications in sales environments.

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  • Being An Internal Sales Consultant

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