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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Should I give my salespeople a specific price, or is a range OK?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • When conducting research interviews, how many should we try to conduct?
  • How do I know if my value messages are really "strategic"?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?

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