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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What’s wrong with "management by result"?
  • Should I share the results of our marketing research with the sales team?
  • What's the difference between "explicit" and "latent" demand?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Should we be able to command a price premium for every value-gap we identify?
  • When conducting research interviews, how many should we try to conduct?
  • How do you make sure improvements stick and don't go back to normal?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?

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