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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Should I give my salespeople a specific price, or is a range OK?
  • When conducting research interviews, how many should we try to conduct?
  • How do you make sure improvements stick and don't go back to normal?
  • How do we get organizational support for tightening up our targeting criteria?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?

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More Subscriber-Only Resources From Our Library

  • Answering Three Questions to Enable Change

    Driving change in a sales organization can be a struggle and a challenge--and failure is all too common. In this tutorial, learn a more effective approach for championing new solutions in sales environments.

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  • Preventing Bad Deals Before They Happen

    After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.

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  • Boosting the Sales Ops Team's Influence

    How can Sales Ops implement their plans and improve results when they lack the direct authority to ensure that those plans are executed? In this session, learn to leverage the principles of influence and persuasion.

    View This Webinar

  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar