Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Steady State" customer defection and how do I spot it?
• How do you make sure improvements stick and don't go back to normal?
• To be most effective, which major growth drivers should we be focusing on?
• What’s the difference between “hard” and “soft” value-drivers?
• Why is customer retention so much more important in B2B than in B2C?
• What are the different buyer types we might be negotiating with?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• When conducting research interviews, how many should we try to conduct?
• Any ideas for teaching our salespeople how to deal with Procurement?