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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Shouldn't product training count as sales training?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • Should we be able to command a price premium for every value-gap we identify?
  • What's the difference between a "defined" and "undefined" market?
  • Why should we care about what's happening in the lead generation process?
  • What's the difference between sales enablement and sales effectiveness?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Four Ways to Get More Out of Sales Analytics

    Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.

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  • How to Maximize Cross-Selling and Up-Selling

    Effective cross-selling and up-selling requires operational solutions that only Sales Ops can deliver. In this on-demand webinar, learn how some innovative groups are making happen---efficiently, effectively, and very profitably

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  • How to Gear Up for Growth

    In this informative interview, sales effectiveness expert Michael Perla discusses a number of crucial strategic considerations that are often overlooked by sales operations in their tactical pursuit of growth.

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  • Developing Effective Sales Dashboards

    How do you develop performance-enhancing dashboards that salespeople will actually want to use long after the novelty has worn off? In this on-demand webinar, learn 15 strategies, tactics, and tips others have found effective.

    View This Webinar