Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What do close rates have to do with lead generation?
• What are the different types of sales training we need to be aware of?
• Should we be able to command a price premium for every value-gap we identify?
• How is marketing automation different from CRM or sales force automation?
• When conducting research interviews, how many should we try to conduct?
• How would we modify our systems to incorporate our sales training?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How can I tell if a customer is defecting early enough to do something about it?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?