Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can we use our existing sales funnel stages for optimization purposes?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What's a "bounce-back" offer and when would I want to use one?
• Why should we care about what's happening in the lead generation process?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What's the difference between "explicit" and "latent" demand?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• How do you make sure improvements stick and don't go back to normal?