Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Aren't people usually the root-causes behind most sales and marketing problems?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What do close rates have to do with lead generation?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What's the difference between defection detection and customer retention?
• How can pricing and discounting affect lead generation?
• What is a "Steady State" customer defection and how do I spot it?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Why should we care about what's happening in the lead generation process?
• What’s wrong with "management by result"?