Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Shouldn't product training count as sales training?
• How do you make sure improvements stick and don't go back to normal?
• What’s wrong with "management by result"?
• What's the difference between "explicit" and "latent" demand?
• How do we get organizational support for tightening up our targeting criteria?
• What is a "Mix Shift" customer defection and how do I spot it?
• If we hire experienced reps, shouldn't they already know what to do?