Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can we use our existing sales funnel stages for optimization purposes?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What if our competitors are outperforming us on every value-driver that really matters?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What kinds of things should a Sales Ops group be focusing on?
• Why would a B2B customer defect if they are saying they're satisfied?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Should Sales Ops Be Distributed or Centralized?
• What’s wrong with "management by result"?