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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What's a good cost-per-lead? Are there any benchmarks?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • How do I know if my value messages are really "strategic"?
  • What are the main reasons sales training doesn't stick over time?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How do you make sure improvements stick and don't go back to normal?

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