Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the different buyer types we might be negotiating with?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What is a "Mix Shift" customer defection and how do I spot it?
• How are B2B sales operations using predictive analytics?
• What do close rates have to do with lead generation?
• If we spot a potential customer defection early enough, can we turn it around?
• What's the problem with using BANT for prospect qualification?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What's a "bounce-back" offer and when would I want to use one?