Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• What is a "Mix Shift" customer defection and how do I spot it?
• How do we get organizational support for tightening up our targeting criteria?
• How can I tell if a customer is defecting early enough to do something about it?
• Who should be responsible for cultivating leads?
• What if our competitors are outperforming us on every value-driver that really matters?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• How are B2B sales operations using predictive analytics?
• Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?