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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Why shouldn't we just focus our attention on our largest customers?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • What kinds of things should a Sales Ops group be focusing on?
  • What's the difference between defection detection and customer retention?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • How do we know what tweaks to make in the various stages of our funnel?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What should I do with the leads that sales people disqualify?

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More Subscriber-Only Resources From Our Library

  • Shift Your Customer Mix to Improve Performance

    In this video session, learn how to go about shifting the mix of customers you sell to on a regular basis to improve revenues, margins, close rates, and repeat sales…all at the same time

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  • Tweaking Your Sales Strategy to Improve Margins

    A well thought-out strategy can reduce pricing pressure and increase deal velocity. Learn how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.

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  • Crucial Sales Operations Concepts

    What sets a great Sales Ops team apart often comes down the core concepts and principles they embrace. In this on-demand webinar, you'll learn about 15 fundamental concepts that every Sales Ops leader and practitioner needs to understand inside and out.

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  • The Reality of an "Intelligent" Sales Technology

    Every once in a while, a sales technology comes along that purports to do things that just seem to good to be true. But does the reality actually line-up to the claims? We wanted to know. So we did our homework and talked to actual users. And what we discovered may surprise you.

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