Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do we get organizational support for tightening up our targeting criteria?
- What's the difference between defection detection and customer retention?
- How Should a Sales Ops Function Be Structured?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- Why are the early signs of customer defection so difficult to spot?
- What if our competitors are outperforming us on every value-driver that really matters?
- What kinds of things should a Sales Ops group be focusing on?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Shift Your Customer Mix to Improve Performance
In this video session, learn how to go about shifting the mix of customers you sell to on a regular basis to improve revenues, margins, close rates, and repeat sales…all at the same time
View This Guide -
Tweaking Your Sales Strategy to Improve Margins
A well thought-out strategy can reduce pricing pressure and increase deal velocity. Learn how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.
View This Guide -
Structuring Effective Sales Ops Functions
This research brief answers three popular questions about Sales Ops structures, including: Should Sales Ops be distributed or centralized? Where should Sales Ops report to, or up through? How should a Sales Ops function be structured?
View This Research -
Lowering the Cost of Customer Churn in B2B
It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.
View This Interview
Come Join Our Next Webinar
Managing Risk in Sales Ops
How to Be More Proactive About Mitigating Real and Perceived GTM Risks
