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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can we see the customer spend that we aren't getting?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Should I share the results of our marketing research with the sales team?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Should Sales Ops Be Distributed or Centralized?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What's a good cost-per-lead? Are there any benchmarks?

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