Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What are the main reasons sales training doesn't stick over time?
- How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
- Once I understand the untapped potential in each account, what can I do with the information?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Are marketing automation tools really all that? What can and can't they do, really?
- Shouldn't product training count as sales training?
- How do I know if my value messages are really "strategic"?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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The Anatomy of a Successful B2B Sales Analyst
What key competencies are most important for a sales analyst to have? This guide covers SellingBrew's research into the 21 most important attributes, skills, and capabilities for sales analysts to develop or possess.
View This Research -
Getting Serious About Sales Effectiveness
What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.
View This Webinar -
Fooling Yourself About Customer Retention
In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses their latest research and reveals a number of effective strategies for maintaining strong customer relationships and retaining your most valuable accounts.
View This Interview -
Combating Competitive Pricing Pressure
Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.
View This Guide
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The Golden Rules of Sales Ops
Exploring the Unspoken Rules and Principles That Are Unique To Sales Ops
