Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are marketing automation tools really all that? What can and can't they do, really?
• What's the difference between sales enablement and sales effectiveness?
• What are some typical things that can hurt lead generation?
• What's the difference between lead generation and cultivation?
• How do I know if my value messages are really "strategic"?
• What should I do with the leads that sales people disqualify?
• What's a good cost-per-lead? Are there any benchmarks?
• Who cares "how" we hit the numbers, as long as we hit them?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• Should I share the results of our marketing research with the sales team?