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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How can we see the customer spend that we aren't getting?
  • What are the primary components of an effective sales strategy?
  • What are the different buyer types we might be negotiating with?
  • Why should we care about what's happening in the lead generation process?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Should Sales Ops and Marketing Ops be combined? Is this common?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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