Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why would a B2B customer defect if they are saying they're satisfied?
- Can we use our existing sales funnel stages for optimization purposes?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- How can I tell if a customer is defecting early enough to do something about it?
- Are most strategic, "next level" Sales Operations groups found in large companies?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- What's the difference between sales enablement and sales effectiveness?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- How Should a Sales Ops Function Be Structured?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Building a Data-Driven Sales Operation
Building a data-driven sales operation where anecdotes and opinions have ruled for years is no easy task. In this on-demand webinar, learn about transforming your sales processes and team culture to make much better use of data.
View This Webinar -
Keeping Your Customers After You've Acquired Them
In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.
View This Interview -
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide
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The Sales Ops Blueprint
A Best Practices Guide To Getting Started...Or Starting Over
