Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Should Sales Ops Be Distributed or Centralized?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What's the difference between defection detection and customer retention?
• What if our competitors are outperforming us on every value-driver that really matters?
• Should I give my salespeople a specific price, or is a range OK?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How do we know what tweaks to make in the various stages of our funnel?
• How can I tell if a customer is defecting early enough to do something about it?
• What’s the difference between “hard” and “soft” value-drivers?