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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Should we be able to command a price premium for every value-gap we identify?
  • Why are the early signs of customer defection so difficult to spot?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What’s wrong with "management by result"?
  • How do I know if my value messages are really "strategic"?
  • What are the main reasons sales training doesn't stick over time?
  • If we spot a potential customer defection early enough, can we turn it around?
  • To be most effective, which major growth drivers should we be focusing on?

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