Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Why shouldn't we just focus our attention on our largest customers?
• What kinds of things should a Sales Ops group be focusing on?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• Who should be responsible for cultivating leads?
• What’s the difference between “hard” and “soft” value-drivers?