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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why shouldn't we just focus our attention on our largest customers?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • What's a good cost-per-lead? Are there any benchmarks?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How is marketing automation different from CRM or sales force automation?
  • Where Should Sales Ops Report To, or Up Through?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • Why should we care about what's happening in the lead generation process?
  • What’s the difference between “hard” and “soft” value-drivers?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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