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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • To be most effective, which major growth drivers should we be focusing on?
  • Can we use our existing sales funnel stages for optimization purposes?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What's the difference between lead generation and cultivation?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What's the difference between "explicit" and "latent" demand?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What kinds of things should a Sales Ops group be focusing on?

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