The Big Deal About “Modern” Sales Playbooks
Exploring How Today's Sales Playbooks Propagate Best Practices and Enhance Effectiveness
For some time now, sales "playbooks" have been a hot topic in the B2B space. And as a result, a lot of sales operations have been trying to determine whether or not this approach is something they should be leveraging. And if so, how should they go about it to maximize their results? To help cut through the confusion and provide some expert guidance on topic, we talked to Christopher Faust, the CMO for Qvidian, a leading provider of digital playbooks.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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The Fundamentals of Effective Subscription Pricing
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Suffering from a Bad Case of Sticker Shock
In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.View This Case Study
Structuring Effective Sales Ops Functions
This research brief answers three popular questions about Sales Ops structures, including: Should Sales Ops be distributed or centralized? Where should Sales Ops report to, or up through? How should a Sales Ops function be structured?View This Research
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Why Sales Ops Initiatives Fail
Avoiding the Mistakes and Missteps That Have Derailed Other Sales Ops Initiatives
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