The Big Deal About “Modern” Sales Playbooks
Exploring How Today's Sales Playbooks Propagate Best Practices and Enhance Effectiveness
For some time now, sales "playbooks" have been a hot topic in the B2B space. And as a result, a lot of sales operations have been trying to determine whether or not this approach is something they should be leveraging. And if so, how should they go about it to maximize their results? To help cut through the confusion and provide some expert guidance on topic, we talked to Christopher Faust, the CMO for Qvidian, a leading provider of digital playbooks.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Beyond Reporting with Sales & Pipeline Analysis
To actually improve overall sales performance in a big way, reporting alone simply WILL NOT get you there. This recorded training session shows you how to make the transition from reporting to true sales and pipeline analysis that can drive improved sales performance at-scale.
View This Webinar -
Building a Sales Ops Center of Excellence
Sales Operations has long been characterized as a tactical support function. This tutorial provides advice on moving beyond tactical support and transforming Sales Operations into a strategic driver of sales effectiveness.
View This Tutorial -
Exceptional Sales Ops Teams
Sales Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the common traits and mindsets of successful Sales Operations groups.
View This Webinar -
How to Make Insight-Based Selling Actually Work
Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.
View This Interview
