The Big Deal About “Modern” Sales Playbooks
Exploring How Today's Sales Playbooks Propagate Best Practices and Enhance Effectiveness
For some time now, sales "playbooks" have been a hot topic in the B2B space. And as a result, a lot of sales operations have been trying to determine whether or not this approach is something they should be leveraging. And if so, how should they go about it to maximize their results? To help cut through the confusion and provide some expert guidance on topic, we talked to Christopher Faust, the CMO for Qvidian, a leading provider of digital playbooks.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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Seven Building Blocks of Sales Effectiveness
In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
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5 Ways Sales Can Stop Losing the Pricing Game
Discounts can seem like a small price to pay to capture revenue. But for many, giving in to pricing pressure is having disastrous impacts on profitability. In this on-demand webinar, learn five strategies leading teams are using to win more revenue...without crushing their margins.
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The One-Two Punch for Stickier Accounts
In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses a straightforward, research-based program for improving customer retention and account health.
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The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.
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Maximizing Customer Lifetime Value
How to Enhance Customer Profitability and Lifetime Value At Scale
