SellingBrew

Subscriber-Only Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

The Big Deal About “Modern” Sales Playbooks

Exploring How Today's Sales Playbooks Propagate Best Practices and Enhance Effectiveness

For some time now, sales "playbooks" have been a hot topic in the B2B space. And as a result, a lot of sales operations have been trying to determine whether or not this approach is something they should be leveraging. And if so, how should they go about it to maximize their results? To help cut through the confusion and provide some expert guidance on topic, we talked to Christopher Faust, the CMO for Qvidian, a leading provider of digital playbooks.

This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Ugly Truth About Lead Generation ROI

    case_the_ugly_truth_about_lead_gen_roi

    Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.

    View This Case Study
  • Maximizing the Effectiveness of Sales Training

    Sales Training Nar Splash

    Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.

    View This Webinar
  • Anatomy of a Competition-Crushing Sales Strategy

    Competition Crushing Sales Strategy Nar Splash

    The better your sales strategy, the easier it is for your sales team to achieve their objectives. But sales strategy is often misunderstood. In this on-demand training session, learn how leading sales operations are improving their sales strategies to win more business, while actually competing less.

    View This Webinar
  • Seven Signs Your Sales Team Needs Better Guidance

    diagnostic_seven signs your sales team needs better guidance

    How do you know whether or not the data-driven guidance you're providing to your sales team is as good as it could be...and as good as it really needs to be? In this diagnostic, learn about seven tell-tale signs that your guidance may not be up to par.

    View This Diagnostic