Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's a "bounce-back" offer and when would I want to use one?
• Why should we care about what's happening in the lead generation process?
• How do we get organizational support for tightening up our targeting criteria?
• Shouldn't product training count as sales training?
• If we hire experienced reps, shouldn't they already know what to do?
• What's the difference between a "defined" and "undefined" market?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How can we see the customer spend that we aren't getting?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Are marketing automation tools really all that? What can and can't they do, really?