Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What if our competitors are outperforming us on every value-driver that really matters?
• To be most effective, which major growth drivers should we be focusing on?
• Can modeling account potential help me with forecasting?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• What’s the difference between “hard” and “soft” value-drivers?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• How do I know if my value messages are really "strategic"?
• What are the different types of sales training we need to be aware of?