Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What are the main reasons sales training doesn't stick over time?
• Shouldn't product training count as sales training?
• Why don't great salespeople make great sales managers?
• What's a good cost-per-lead? Are there any benchmarks?
• How can we see the customer spend that we aren't getting?
• What if our competitors are outperforming us on every value-driver that really matters?
• What are some typical things that can hurt lead generation?