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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How is marketing automation different from CRM or sales force automation?
  • What are the different types of sales training we need to be aware of?
  • How do we know what tweaks to make in the various stages of our funnel?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What is a "Steady State" customer defection and how do I spot it?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • Shouldn't product training count as sales training?
  • Should we be able to command a price premium for every value-gap we identify?
  • Can we use our existing sales funnel stages for optimization purposes?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Five Signs You're Missing Sales Opportunities

    Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.

    View This Diagnostic

  • Enabling Intelligent Growth

    As the clouds of market uncertainty clear, there's often a massive push for revenue growth and market expansion.So how do we deliver on new growth imperatives while protecting long-term performance?

    View This Webinar

  • The Rise of Revenue Operations

    Three thought leaders from the Alexander Group join us for a discussion on the drivers and dynamics behind the growth of Revenue Operations functions.

    View This Interview

  • Getting Sales to Sell on Value

    Most B2B sales organizations are talking a good game about value selling. But beyond the talk, are they taking the right steps to make value selling a reality? In this expert interview, Julie Thomas discusses what it really takes to sell on value and generate significant results.

    View This Interview