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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the problem with using BANT for prospect qualification?
  • How is marketing automation different from CRM or sales force automation?
  • What’s the difference between “hard” and “soft” value-drivers?
  • When conducting research interviews, how many should we try to conduct?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • How would we modify our systems to incorporate our sales training?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Who should be responsible for cultivating leads?
  • Why don't great salespeople make great sales managers?
  • Why are the early signs of customer defection so difficult to spot?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Accelerate "Land and Expand"

    Simply put, the faster and more consistently you can grow newly acquired customers, the more valuable your entire enterprise becomes. In this on-demand webinar, learn strategies and tactics other teams have utilized to improve "land and expand" performance.

    View This Webinar

  • Enabling Remote Sales At Scale

    Ready or not, the remote/virtual mode of interacting with customers and prospects is here to stay. So, how do you equip your team with the right tools, skills, and practices to be most effective?

    View This Webinar

  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

    View This Webinar

  • The Pitfalls of Sales and Marketing Alignment

    Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.

    View This Case Study