Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What do close rates have to do with lead generation?
• Why don't great salespeople make great sales managers?
• What's the difference between sales enablement and sales effectiveness?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Are marketing automation tools really all that? What can and can't they do, really?
• How can I tell if a customer is defecting early enough to do something about it?
• What’s the difference between “hard” and “soft” value-drivers?