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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Are marketing automation tools really all that? What can and can't they do, really?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • How do I know if my value messages are really "strategic"?
  • What are the primary components of an effective sales strategy?
  • Shouldn't product training count as sales training?
  • Should I share the results of our marketing research with the sales team?
  • When conducting research interviews, how many should we try to conduct?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What kinds of things should a Sales Ops group be focusing on?

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