Sales Operations Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • What's a good cost-per-lead? Are there any benchmarks?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How can pricing and discounting affect lead generation?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • What's the difference between "explicit" and "latent" demand?
  • Should I share the results of our marketing research with the sales team?
  • Can we use our existing sales funnel stages for optimization purposes?
  • Is classroom training better than web-based training?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Making Sense of Revenue Operations

    Revenue Operations is a hot topic and a growing function. What does Sales Operations really need to know about it? And how can the principles and practices be leveraged to improve overall performance?

    View This Webinar

  • Closing the Gap on Growing Existing Customers

    Our research into leading sales operations shows that for most B2B companies, selling more to their current customers is a top priority. However, this research also exposes a mission-critical capability that most B2B sales operations are admittedly lacking.

    View This Research

  • The Rise of Revenue Operations

    Three thought leaders from the Alexander Group join us for a discussion on the drivers and dynamics behind the growth of Revenue Operations functions.

    View This Interview

  • Can You Benefit from Better Deal Management?

    Some companies close deals rapidly at the expense of margins and profit. Other companies protect margins and control discounting at the expense of cycle-time and close-rates. In this guide, you'll learn how leading companies are able to achieve the best of both worlds.

    View This Guide