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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why should we care about what's happening in the lead generation process?
  • What are the primary components of an effective sales strategy?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Can we use our existing sales funnel stages for optimization purposes?
  • Should I give my salespeople a specific price, or is a range OK?
  • How do we get organizational support for tightening up our targeting criteria?
  • What's the difference between sales enablement and sales effectiveness?
  • What is a "Mix Shift" customer defection and how do I spot it?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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