Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can we see the customer spend that we aren't getting?
• Is classroom training better than web-based training?
• What's the difference between lead generation and cultivation?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• Why are the early signs of customer defection so difficult to spot?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• What’s wrong with "management by result"?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?