Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between lead generation and cultivation?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- How do we know what tweaks to make in the various stages of our funnel?
- Should Sales Ops Be Distributed or Centralized?
- What's a typical ratio of Sales Ops headcount to Sales headcount?
- How do we get organizational support for tightening up our targeting criteria?
- Who should be responsible for cultivating leads?
- What's the difference between a "defined" and "undefined" market?
- If we spot a potential customer defection early enough, can we turn it around?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Step-by-Step Marketing Research for Strategic Selling
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic selling.
View This Tutorial -
The Top Lessons Learned by Sales Ops Leaders
How have Sales Ops leaders become leaders? What can their 20/20 hindsight teach us to streamline our own path? In this on-demand webinar, learn the top lessons gleaned through our research.
View This Webinar -
Fixing the Causes of Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real problems behind rampant discounting in the field.
View This Interview -
Developing Better Forecasts
In this on-demand webinar, learn about the seven major ways in which leading teams are approaching sales forecasting very differently to boost speed, accuracy, and overall performance and results.
View This Webinar
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Future Proofing Your Sales Ops Career
Adapting Your Skills to Thrive In Rapidly Evolving Commercial Environments
