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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Can modeling account potential help me with forecasting?
  • Should we be able to command a price premium for every value-gap we identify?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What is a "Steady State" customer defection and how do I spot it?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • What's the difference between "explicit" and "latent" demand?

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More Subscriber-Only Resources From Our Library

  • Identifying Your Value Along Five Dimensions

    You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.

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  • Seven Steps to Identify and Capture Your Value

    With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.

    View This Guide
  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar
  • Delivering Data to Decision-Makers

    Providing sales data to executives and other decision-makers is a core responsibility for most Sales Ops teams. In this session, learn what leading teams are doing to make their efforts in this area far more effective.

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