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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between lead generation and cultivation?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • How can we see the customer spend that we aren't getting?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • Shouldn't product training count as sales training?
  • How do you make sure improvements stick and don't go back to normal?
  • What's the difference between a "defined" and "undefined" market?
  • Why is customer retention so much more important in B2B than in B2C?
  • What are the primary components of an effective sales strategy?
  • How is marketing automation different from CRM or sales force automation?

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