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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What's the problem with using BANT for prospect qualification?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Why don't great salespeople make great sales managers?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Our whitepapers aren't generating very many leads. Any suggestions?

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