Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- What is a "Mix Shift" customer defection and how do I spot it?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Where Should Sales Ops Report To, or Up Through?
- Are marketing automation tools really all that? What can and can't they do, really?
- What is a "Steady State" customer defection and how do I spot it?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- How Should a Sales Ops Function Be Structured?
- What’s wrong with "management by result"?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
View This Guide -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
Five Signs You're Missing Sales Opportunities
Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.
View This Diagnostic -
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool
Come Join Our Next Webinar
Making Sales Ops More Responsive
Boosting Speed, Flexibility & Agility Without Sacrificing Quality & Rigor
