Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What's a good cost-per-lead? Are there any benchmarks?
• How Should a Sales Ops Function Be Structured?
• What's a typical ratio of Sales Ops headcount to Sales headcount?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Who cares "how" we hit the numbers, as long as we hit them?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• What if our competitors are outperforming us on every value-driver that really matters?
• Why shouldn't we just focus our attention on our largest customers?
• Why should we care about what's happening in the lead generation process?