Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do we know what tweaks to make in the various stages of our funnel?
- Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
- How can I tell if a customer is defecting early enough to do something about it?
- What are the different types of sales training we need to be aware of?
- Why is customer retention so much more important in B2B than in B2C?
- What's the difference between a "defined" and "undefined" market?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- What’s the difference between “hard” and “soft” value-drivers?
- How are B2B sales operations using predictive analytics?
- Can modeling account potential help me with forecasting?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Fixing the Causes of Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real problems behind rampant discounting in the field.
View This Interview -
Four Ways to Get More Out of Sales Analytics
Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.
View This Guide -
The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.
View This Case Study
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