Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Who should be responsible for cultivating leads?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• Won't sales managers know which skills need shoring up amongst their reports?
• What is a "Steady State" customer defection and how do I spot it?
• What's the difference between sales enablement and sales effectiveness?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Why shouldn't we just focus our attention on our largest customers?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Why is customer retention so much more important in B2B than in B2C?
• How can I tell if a customer is defecting early enough to do something about it?