Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Selling Value Over Price

Reducing Discounting Pressure With More Effective Value Messaging

Sales, marketing, and product messaging all have a significant influence on buyers' perceptions, purchasing preferences, and willingness-to-pay. Sadly, this messaging is often so generic and loaded with meaningless platitudes that it does little to help sales teams differentiate the value of their offerings and hold the line on discounting pressure. So how do you know whether your value messaging is good, bad, weak, or strong? And how can Sales Operations help ensure that sales teams are equipped with messaging that communicates value differences more effectively and improves their ability to win on more than discounted prices? In this subscriber-only webinar, you will learn about:

  • The "wet blanket" effect that weak value messaging will have on sales performance across the board.
  • The most powerful question your sales and marketing messaging should be answering for buyers.
  • The handful of key ingredients in the most compelling and convincing strategic value messages.
  • A number of straightforward constructs you can use to evaluate and improve your value messaging.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Maximizing the Effectiveness of Inside Sales

    In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.

    View This Webinar

  • Avoiding Costly Mistakes in B2B Lead Generation

    Finding ways to improve lead quality and quantity can be a target that's constantly moving. This recorded training session exposes our latest research, highlights common lead generation challenges and what some B2B companies are doing to overcome them.

    View This Webinar

  • Sales Ops Productivity Boosters

    Under the current clouds of economic uncertainty, most teams are being asked to do even more with even less. So how do you make the most of what you've got?

    View This Webinar

  • More Effective Onboarding

    Every sales operation wants to get new reps productive faster. But making that a reality can be a challenge. In this session, we share key insights and principles for making onboarding more efficient and effective.

    View This Webinar