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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we spot a potential customer defection early enough, can we turn it around?
  • Why are the early signs of customer defection so difficult to spot?
  • What's the difference between defection detection and customer retention?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • How is marketing automation different from CRM or sales force automation?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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