Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- Why don't great salespeople make great sales managers?
- What's a "bounce-back" offer and when would I want to use one?
- Should I share the results of our marketing research with the sales team?
- How can pricing and discounting affect lead generation?
- What's a good cost-per-lead? Are there any benchmarks?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Selling Your Sales Ops Initiatives
Even when your company is willing to invest in improved capabilities and infrastructure, you still have to sell your approach. How should you craft, package, and pitch your initiative to get the go-ahead from management?
View This Webinar -
How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
View This Case Study -
The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
View This Case Study -
A Better Way to Manage by the Metrics
In this informative interview, Jason Jordan, the author of "Cracking the Sales Management Code," discusses his research into sales measurement and shines a light on which sales metrics can actually be managed...and which cannot.
View This Interview
Come Join Our Next Webinar
Managing Risk in Sales Ops
How to Be More Proactive About Mitigating Real and Perceived GTM Risks
