Reducing Friction Between Sales & Marketing
Realistic Strategies, Tactics, and Tips for Driving More Productive Alignment
Some amount of "friction" between Sales and Marketing is to be expected. After all, these groups serve different functions and have different priorities, concerns, and perspectives. But while a little friction is normal...and can actually be healthy...too much can hurt productivity and competitiveness. So when the friction starts getting in the way of progress and performance, you have to be proactive and take steps to reduce it. In this subscriber-only webinar, you will learn:
- How to address the underlying root-causes behind the main sources of conflict and disagreement.
- How to identify mutually-beneficial solutions and design flexible approaches that work for everyone.
- How to develop the right inter-personal skills to reduce tensions while still getting what you need.
- How to leverage other influential sources of information to mitigate the "just your opinion" dynamic.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Developing a Winning Sales Ops Roadmap
For transforming Sales Ops, good intentions aren't enough. You need a plan. In this on-demand webinar, learn about creating an effective roadmap for making Sales Ops a more strategic function.
View This Webinar -
Managing Risk in Sales Operations
Whether real or perceived, it's always best to take a proactive approach to managing and mitigating risk in Sales Operations. In this session, learn how to mitigate major sources of risk before they can manifest.
View This Webinar -
The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
View This Case Study -
Exposing Your Differential Value Step-by-Step
From our best practice research, we’ve cut through the complexity of value-based selling to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your offerings.
View This Tutorial
Come Join Our Next Webinar
Dynamic Sales Forecasting
Leveraging Data and Technology to Enable More Accurate and Timely Sales Forecasts
