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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • How can I tell if a customer is defecting early enough to do something about it?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • To be most effective, which major growth drivers should we be focusing on?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Can we use our existing sales funnel stages for optimization purposes?
  • How is marketing automation different from CRM or sales force automation?
  • Is classroom training better than web-based training?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What's the difference between lead generation and cultivation?

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