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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • What’s the difference between “hard” and “soft” value-drivers?
  • To be most effective, which major growth drivers should we be focusing on?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What's the problem with using BANT for prospect qualification?
  • What are some typical things that can hurt lead generation?
  • Is classroom training better than web-based training?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Can we use our existing sales funnel stages for optimization purposes?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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