Sales Operations Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • How can I tell if a customer is defecting early enough to do something about it?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Why is customer retention so much more important in B2B than in B2C?
  • What's a good cost-per-lead? Are there any benchmarks?
  • How can we see the customer spend that we aren't getting?
  • What kinds of things should a Sales Ops group be focusing on?
  • If we hire experienced reps, shouldn't they already know what to do?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Avoiding Five Margin-Killing MarCom Mistakes

    Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.

    View This Guide

  • Keeping Your Customers After You've Acquired Them

    In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.

    View This Interview

  • Moving the "Meaty Middle"

    The primary focus for Sales Ops should be on improving the performance of the middle-of-the-road salespeople who comprise the majority of the team. In this on-demand webinar, learn why it's so important and how to make it happen.

    View This Webinar

  • Taking Your Sales Operation to the Next Level

    It's common for sales operations to get mired in tactical sales support and administrative activities. This four-part recorded training session reveals the steps leading sales operations teams are taking to transform themselves into a much more proactive and strategic business function.

    View This Webinar