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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What kinds of things should a Sales Ops group be focusing on?
  • How are B2B sales operations using predictive analytics?
  • Should I share the results of our marketing research with the sales team?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How is marketing automation different from CRM or sales force automation?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What are the different buyer types we might be negotiating with?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?

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