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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What's the difference between lead generation and cultivation?
  • Who should be responsible for cultivating leads?
  • What is a "Steady State" customer defection and how do I spot it?
  • What kinds of things should a Sales Ops group be focusing on?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What's the problem with using BANT for prospect qualification?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What's a "bounce-back" offer and when would I want to use one?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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