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  • What is a "Mix Shift" customer defection and how do I spot it?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • How do you make sure improvements stick and don't go back to normal?
  • When conducting research interviews, how many should we try to conduct?
  • How can we see the customer spend that we aren't getting?
  • What are the different types of sales training we need to be aware of?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?

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