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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we spot a potential customer defection early enough, can we turn it around?
  • Should we be able to command a price premium for every value-gap we identify?
  • What are some typical things that can hurt lead generation?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What's a good cost-per-lead? Are there any benchmarks?
  • How can we see the customer spend that we aren't getting?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • What's a "bounce-back" offer and when would I want to use one?
  • If we hire experienced reps, shouldn't they already know what to do?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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