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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Why don't great salespeople make great sales managers?
  • What are the main reasons sales training doesn't stick over time?
  • What's the difference between a "defined" and "undefined" market?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What are some typical things that can hurt lead generation?
  • Where Should Sales Ops Report To, or Up Through?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • To be most effective, which major growth drivers should we be focusing on?

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