Maximizing & Measuring Sales Tools
Getting Everything You Can While Understanding What You're Getting
These days, most sales operations are already investing in a number of sales tools. And the cycle of innovation is such that new tools and technologies are always on the horizon. So how do you cut through the hype and puffery to understand the realistic potential of these solutions? How do you ensure that you're getting everything you can out of your investments? And over time, how do you determine which investments to keep and which to kill? In this on-demand webinar, you'll learn about:
- The typical ROI profiles associated with different types of sales tools and technologies.
- A proven five phase best practice framework that helps ensure continuous improvement.
- Effective approaches for measuring and quantifying impacts, benefits, and financial returns.
- The organizational issues and conflicts you should anticipate and sidestep along the way.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool -
The One-Two Punch for Stickier Accounts
In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses a straightforward, research-based program for improving customer retention and account health.
View This Interview -
Reducing Losses to "No Decision"
Studies have shown that companies can lose up to 40% of their forecasted deals to "no decision". In this on-demand webinar, learn strategic and tactical approaches for dealing with prospect inaction.
View This Webinar -
Driving Sales Effectiveness with Strategic CRM
Are you really getting everything you should from your CRM system? Do you even know what's possible? In this four-part training session replay, learn what leading sales operations are doing differently to drive significant sales results, with far less resistance from the field.
View This Webinar

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges