Managing Risk in Sales Ops
How to Be More Proactive About Mitigating Real and Perceived GTM Risks
When the markets are roiling and chaotic, every move and every action...in any direction...can appear to be fraught with risk. Of course, there are very real go-to-market risks to contend with, from customer reactions and competitive responses to overall profitability and market-share impacts. On the other hand, some of the perceived risks are largely overblown and borne out of fear. But whether real or perceived, it's always best to take a proactive approach to managing and mitigating GTM risk. In this subscriber-only webinar, you will learn about:
- The five primary sources of risk... real and perceived...that we need to recognize and understand.
- How to assess and predict the most likely outcomes and balance the risks with the rewards.
- Mitigating overall risk by implementing the right strategic structures and tactical mechanisms.
- Managing the internal perceptions of risk to reduce irrational fears and improve decision-making.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Using Peer Pressure To Improve Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
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Targeting Your Most Profitable Prospects
In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.
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How to Deliver Sales Training That Sticks
With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.
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Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
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Driving Consistent Sales Execution
How to Maintain Discipline, Efficiency, and Effectiveness Across Your Sales Operation
