Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's the difference between defection detection and customer retention?
• Should I share the results of our marketing research with the sales team?
• Are most strategic, "next level" Sales Operations groups found in large companies?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What is a "Steady State" customer defection and how do I spot it?
• If we hire experienced reps, shouldn't they already know what to do?
• What kinds of things should a Sales Ops group be focusing on?