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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • How Should a Sales Ops Function Be Structured?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • Where Should Sales Ops Report To, or Up Through?
  • What is a "Steady State" customer defection and how do I spot it?
  • Should Sales Ops Be Distributed or Centralized?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • What are some typical things that can hurt lead generation?
  • My company seems to love platitudes. How do I get others to focus on real messages?

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