Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Is classroom training better than web-based training?
- What's the difference between "explicit" and "latent" demand?
- Why don't great salespeople make great sales managers?
- How can I tell if a customer is defecting early enough to do something about it?
- What are the primary components of an effective sales strategy?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- How can we see the customer spend that we aren't getting?
- Why would a B2B customer defect if they are saying they're satisfied?
- We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
- How do I know if my value messages are really "strategic"?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Sales Ops Productivity Boosters
Under the current clouds of economic uncertainty, most teams are being asked to do even more with even less. So how do you make the most of what you've got?
View This Webinar -
Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
View This Research
Come Join Our Next Webinar
Driving Consistent Sales Execution
How to Maintain Discipline, Efficiency, and Effectiveness Across Your Sales Operation
