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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Who should be responsible for cultivating leads?
  • Why shouldn't we just focus our attention on our largest customers?
  • What's the difference between lead generation and cultivation?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Why don't great salespeople make great sales managers?
  • Should Sales Ops and Marketing Ops be combined? Is this common?

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