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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we hire experienced reps, shouldn't they already know what to do?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What's the difference between sales enablement and sales effectiveness?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Where Should Sales Ops Report To, or Up Through?
  • What's the difference between a "defined" and "undefined" market?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • How do we know what tweaks to make in the various stages of our funnel?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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