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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • Why should we care about what's happening in the lead generation process?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?

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