Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• My company seems to love platitudes. How do I get others to focus on real messages?
• Aren't people usually the root-causes behind most sales and marketing problems?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What’s the difference between “hard” and “soft” value-drivers?
• How do you make sure improvements stick and don't go back to normal?
• Any ideas for teaching our salespeople how to deal with Procurement?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Should Sales Ops Be Distributed or Centralized?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?