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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why would a B2B customer defect if they are saying they're satisfied?
  • Why shouldn't we just focus our attention on our largest customers?
  • What are the primary components of an effective sales strategy?
  • When conducting research interviews, how many should we try to conduct?
  • Where Should Sales Ops Report To, or Up Through?
  • What's the difference between "explicit" and "latent" demand?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • Should I give my salespeople a specific price, or is a range OK?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Why is customer retention so much more important in B2B than in B2C?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

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  • Successful Sales Ops Pilot Programs

    How do you get your company to accept new sales tools and approaches, while maximizing your odd of success? In this session, learn how to leverage pilot programs and in-market trials to accelerate your progress.

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  • Essential Sales Ops Roles

    While there's only one Sales Ops title on the business card, there are actually many different "jobs within the job." And it isn't easy to do the right jobs, at the right times, and in the right ways.

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  • Creating More Powerful Sales Proposals

    Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.

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