Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Should I give my salespeople a specific price, or is a range OK?
• Why is customer retention so much more important in B2B than in B2C?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• What is a "Steady State" customer defection and how do I spot it?
• What’s wrong with "management by result"?
• What are the different buyer types we might be negotiating with?
• What are some typical things that can hurt lead generation?
• What's the problem with using BANT for prospect qualification?
• Who should be responsible for cultivating leads?