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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "explicit" and "latent" demand?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • What's the difference between a "defined" and "undefined" market?
  • What's the problem with using BANT for prospect qualification?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Why should we care about what's happening in the lead generation process?
  • What's a "bounce-back" offer and when would I want to use one?
  • How are B2B sales operations using predictive analytics?
  • How can pricing and discounting affect lead generation?

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