Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do you make sure improvements stick and don't go back to normal?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- When conducting research interviews, how many should we try to conduct?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- What's the difference between lead generation and cultivation?
- Should we be able to command a price premium for every value-gap we identify?
- How Should a Sales Ops Function Be Structured?
- Why shouldn't we just focus our attention on our largest customers?
- How can I tell if a customer is defecting early enough to do something about it?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Using Peer Pressure To Improve Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
View This Tutorial -
The Reality of an "Intelligent" Sales Technology
Every once in a while, a sales technology comes along that purports to do things that just seem to good to be true. But does the reality actually line-up to the claims? We wanted to know. So we did our homework and talked to actual users. And what we discovered may surprise you.
View This Research -
Exposing Your Differential Value Step-by-Step
From our best practice research, we’ve cut through the complexity of value-based selling to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your offerings.
View This Tutorial -
Delivering Data to Decision-Makers
Providing sales data to executives and other decision-makers is a core responsibility for most Sales Ops teams. In this session, learn what leading teams are doing to make their efforts in this area far more effective.
View This Webinar
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Dynamic Sales Forecasting
Leveraging Data and Technology to Enable More Accurate and Timely Sales Forecasts
