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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What's the difference between defection detection and customer retention?
  • What's the difference between sales enablement and sales effectiveness?
  • What's the difference between lead generation and cultivation?
  • What are the main reasons sales training doesn't stick over time?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • What’s wrong with "management by result"?
  • Is classroom training better than web-based training?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • Won't sales managers know which skills need shoring up amongst their reports?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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