Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What's the difference between a "defined" and "undefined" market?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How can pricing and discounting affect lead generation?
• Who cares "how" we hit the numbers, as long as we hit them?
• Why should we care about what's happening in the lead generation process?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Why are the early signs of customer defection so difficult to spot?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How are B2B sales operations using predictive analytics?