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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do you make sure improvements stick and don't go back to normal?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • When conducting research interviews, how many should we try to conduct?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What's the difference between lead generation and cultivation?
  • Should we be able to command a price premium for every value-gap we identify?
  • How Should a Sales Ops Function Be Structured?
  • Why shouldn't we just focus our attention on our largest customers?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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