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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Should Sales Ops Be Distributed or Centralized?
  • How can I tell if a customer is defecting early enough to do something about it?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • To be most effective, which major growth drivers should we be focusing on?
  • How can we see the customer spend that we aren't getting?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Can modeling account potential help me with forecasting?

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