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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can we use our existing sales funnel stages for optimization purposes?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What kinds of things should a Sales Ops group be focusing on?
  • Who should be responsible for cultivating leads?
  • Is classroom training better than web-based training?
  • What's the problem with using BANT for prospect qualification?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How do we know what tweaks to make in the various stages of our funnel?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Using Peer Pressure To Improve Your Margins

    Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.

    View This Tutorial

  • Attracting and Capturing Better Leads

    Isn't it frustrating when sales gets the blame for poor performance when the quality of leads is the real problem. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.

    View This Webinar

  • Making Sense of AI for Sales Operations

    There's no doubt that artificial intelligence will transform nearly every aspect of sales and revenue operations. How do we cut through the hype and harness AI to generate improved sales results and business outcomes?

    View This Webinar

  • Being An Internal Sales Consultant

    For sales operations functions, frustration and conflict would seem to be inevitable. But learn how an "internal consultant" mindset and approach can make driving improvements much easier...and far less frustrating.

    View This Webinar