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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Once I understand the untapped potential in each account, what can I do with the information?
  • Should we be able to command a price premium for every value-gap we identify?
  • What are the different buyer types we might be negotiating with?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What's the difference between a "defined" and "undefined" market?
  • Why is customer retention so much more important in B2B than in B2C?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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