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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • What are the different types of sales training we need to be aware of?
  • What do close rates have to do with lead generation?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What's the difference between sales enablement and sales effectiveness?
  • Why is customer retention so much more important in B2B than in B2C?
  • What's the difference between defection detection and customer retention?
  • When conducting research interviews, how many should we try to conduct?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?

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