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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should Sales Ops Be Distributed or Centralized?
  • What's the difference between sales enablement and sales effectiveness?
  • Why don't great salespeople make great sales managers?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Should I share the results of our marketing research with the sales team?
  • Why shouldn't we just focus our attention on our largest customers?
  • What's the difference between lead generation and cultivation?
  • When conducting research interviews, how many should we try to conduct?
  • Why should we care about what's happening in the lead generation process?
  • Are marketing automation tools really all that? What can and can't they do, really?

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