Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do I know if my value messages are really "strategic"?
- What is a "Steady State" customer defection and how do I spot it?
- Any ideas for teaching our salespeople how to deal with Procurement?
- Who should be responsible for cultivating leads?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Our whitepapers aren't generating very many leads. Any suggestions?
- Who cares "how" we hit the numbers, as long as we hit them?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What's the difference between sales enablement and sales effectiveness?
- What’s wrong with "management by result"?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
View This Guide -
How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
5 Ways Sales Can Stop Losing the Pricing Game
Discounts can seem like a small price to pay to capture revenue. But for many, giving in to pricing pressure is having disastrous impacts on profitability. In this on-demand webinar, learn five strategies leading teams are using to win more revenue...without crushing their margins.
View This Webinar
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Closing Costly Revenue Leaks
Identifying and Addressing the Top Sources of Revenue Erosion in Uncertain Times
