Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- Won't sales managers know which skills need shoring up amongst their reports?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- How is marketing automation different from CRM or sales force automation?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- How do we know what tweaks to make in the various stages of our funnel?
- To be most effective, which major growth drivers should we be focusing on?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Is classroom training better than web-based training?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
View This Guide -
How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool
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