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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can pricing and discounting affect lead generation?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • How can we see the customer spend that we aren't getting?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Why should we care about what's happening in the lead generation process?
  • What's the difference between a "defined" and "undefined" market?
  • Should I give my salespeople a specific price, or is a range OK?
  • What are some typical things that can hurt lead generation?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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