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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do I know if my value messages are really "strategic"?
  • What is a "Steady State" customer defection and how do I spot it?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Who should be responsible for cultivating leads?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's the difference between sales enablement and sales effectiveness?
  • What’s wrong with "management by result"?

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