Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't we just focus our attention on our largest customers?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• Who cares "how" we hit the numbers, as long as we hit them?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• If we hire experienced reps, shouldn't they already know what to do?
• What should I do with the leads that sales people disqualify?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Why is customer retention so much more important in B2B than in B2C?
• What do close rates have to do with lead generation?
• Why would a B2B customer defect if they are saying they're satisfied?