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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Who cares "how" we hit the numbers, as long as we hit them?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What kinds of things should a Sales Ops group be focusing on?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What's the difference between a "defined" and "undefined" market?
  • How is marketing automation different from CRM or sales force automation?
  • Why are the early signs of customer defection so difficult to spot?
  • Why shouldn't we just focus our attention on our largest customers?
  • What's a "bounce-back" offer and when would I want to use one?
  • Should I share the results of our marketing research with the sales team?

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