How to Develop Real Competitive “Kill Sheets”
Simple Steps for Creating a Sales Tool That Highlights and Reinforces the Competitive Differences That Matter
Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.
This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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How Strict Pricing Enforcement Killed a Product
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Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
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Managing Risk in Sales Ops
How to Be More Proactive About Mitigating Real and Perceived GTM Risks
