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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "explicit" and "latent" demand?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Should I share the results of our marketing research with the sales team?
  • How do we get organizational support for tightening up our targeting criteria?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Designing Sales Comp Plans That Actually Work

    For driving salesperson behavior, your sales comp plan is one of the most powerful tools at your disposal. But any incentive you offer can have disastrous unintended consequences. In this guide, learn about four pitfalls to avoid and ten things to consider when designing your comp plan.

    View This Guide

  • The One-Two Punch for Stickier Accounts

    In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses a straightforward, research-based program for improving customer retention and account health.

    View This Interview

  • Enabling Remote Sales At Scale

    Ready or not, the remote/virtual mode of interacting with customers and prospects is here to stay. So, how do you equip your team with the right tools, skills, and practices to be most effective?

    View This Webinar

  • How to Identify & Target Your Best Prospects

    Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

    View This Webinar