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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • How can we see the customer spend that we aren't getting?
  • Is classroom training better than web-based training?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What's the difference between sales enablement and sales effectiveness?
  • What do close rates have to do with lead generation?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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