Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Should Sales Ops and Marketing Ops be combined? Is this common?
• Should we be able to command a price premium for every value-gap we identify?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's the difference between sales enablement and sales effectiveness?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What kinds of things should a Sales Ops group be focusing on?