Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• Are marketing automation tools really all that? What can and can't they do, really?
• Where Should Sales Ops Report To, or Up Through?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How would we modify our systems to incorporate our sales training?
• What's the problem with using BANT for prospect qualification?
• What's a typical ratio of Sales Ops headcount to Sales headcount?
• What's a good cost-per-lead? Are there any benchmarks?
• Should I share the results of our marketing research with the sales team?
• What do close rates have to do with lead generation?