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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How would we modify our systems to incorporate our sales training?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Why are the early signs of customer defection so difficult to spot?
  • Should I give my salespeople a specific price, or is a range OK?
  • Why should we care about what's happening in the lead generation process?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • If we hire experienced reps, shouldn't they already know what to do?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Why don't great salespeople make great sales managers?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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