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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some typical things that can hurt lead generation?
  • How do I know if my value messages are really "strategic"?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What is a "Steady State" customer defection and how do I spot it?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • What's the difference between sales enablement and sales effectiveness?

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More Subscriber-Only Resources From Our Library

  • Exceptional Sales Ops Teams

    Sales Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the common traits and mindsets of successful Sales Operations groups.

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  • Structuring Effective Sales Ops Functions

    This research brief answers three popular questions about Sales Ops structures, including: Should Sales Ops be distributed or centralized? Where should Sales Ops report to, or up through? How should a Sales Ops function be structured?

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  • The Fundamentals of Sales Intelligence

    In Sales Ops, it's easy to feel like decisions are made in a vacuum. But the reality is that there are many sources of intelligence you can leverage to help the sales team sell more effectively, now and in the future.

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  • Leading Edge Account & Territory Planning

    Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.

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