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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • When conducting research interviews, how many should we try to conduct?
  • How are B2B sales operations using predictive analytics?
  • Where Should Sales Ops Report To, or Up Through?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What are some typical things that can hurt lead generation?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Neutralizing the Sales Team's Go-To Excuses

    When things don't turn out as expected or desired, it's just human nature to look for explanations beyond what might be perceived as a personal failing. Learn how Sales Ops can address the common "reasons" for poor sales performance.

    View This Webinar

  • Avoiding the Top 7 Sales Ops Mistakes

    If you can avoid the biggest mistakes that others have already made, you're definitely rigging the game in your favor. Learn about the Sales Ops mistakes that have set other groups back years and even damaged careers.

    View This Webinar

  • Exploring the Principles of Sales Process Excellence

    There's a big difference between just "trying to improve" in a general sense and using a fact-based method for driving systemic improvement. In this expert interview, Michael Webb discusses applying the time-tested principles of process improvement to B2B sales.

    View This Interview

  • How to Avoid Sales Compensation Gotchas

    No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.

    View This Guide