Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why should we care about what's happening in the lead generation process?
- What's a good cost-per-lead? Are there any benchmarks?
- What's the problem with using BANT for prospect qualification?
- Should we be able to command a price premium for every value-gap we identify?
- Where Should Sales Ops Report To, or Up Through?
- What are the primary components of an effective sales strategy?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- How do I know if my value messages are really "strategic"?
- What is a "Mix Shift" customer defection and how do I spot it?
- What’s the difference between “hard” and “soft” value-drivers?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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How Many B2B Sales Teams Lack Negotiation Skills?
Recently, we conducted a PulsePoll to better understand the extent to which B2B sales teams were taking steps to develop and maintain skills in negotiation. Explore what we learned in this Research Brief, complete with helpful charts and analysis.
View This Research -
Sales Ops Productivity Boosters
Under the current clouds of economic uncertainty, most teams are being asked to do even more with even less. So how do you make the most of what you've got?
View This Webinar -
Exposing Your Differential Value Step-by-Step
From our best practice research, we’ve cut through the complexity of value-based selling to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your offerings.
View This Tutorial -
How to Optimize Your Sales Funnel
With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.
View This Webinar
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