Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell if a customer is defecting early enough to do something about it?
• What's a good cost-per-lead? Are there any benchmarks?
• What are the primary components of an effective sales strategy?
• How is marketing automation different from CRM or sales force automation?
• Where Should Sales Ops Report To, or Up Through?
• What are the different buyer types we might be negotiating with?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Why don't great salespeople make great sales managers?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Why is customer retention so much more important in B2B than in B2C?