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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How is marketing automation different from CRM or sales force automation?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Where Should Sales Ops Report To, or Up Through?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What's the difference between a "defined" and "undefined" market?
  • To be most effective, which major growth drivers should we be focusing on?
  • How would we modify our systems to incorporate our sales training?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Why should we care about what's happening in the lead generation process?
  • Should I give my salespeople a specific price, or is a range OK?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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  • Where To Find 36% More Revenue

    New research shows that even the best-run companies have huge pockets of revenue and profit they just can't see. In this Expert Interview, we discuss what leading companies are doing to capture these "hidden" opportunities.

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  • Anticipating Competitors' Sales Moves

    Your competitors' sales actions (and reactions) add even more complexity to a sales operation. So what can you do to better anticipate competitive moves and prevent them from spoiling your selling efforts?

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  • Three Buyers That Don't Buy On Price

    If you lower your price, will you have a better chance of winning? Learn how to identify the buyers where additional discounts don't matter...and those that are secretly willing to pay more.

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