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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What are the different types of sales training we need to be aware of?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • How do we know what tweaks to make in the various stages of our funnel?
  • Shouldn't product training count as sales training?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What's the difference between sales enablement and sales effectiveness?

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