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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we know what tweaks to make in the various stages of our funnel?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Why is customer retention so much more important in B2B than in B2C?
  • How are B2B sales operations using predictive analytics?
  • Should I give my salespeople a specific price, or is a range OK?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What are some typical things that can hurt lead generation?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What should I do with the leads that sales people disqualify?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Arming Sales to Protect Value

    The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.

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  • How to Prevent Customer Defection

    In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.

    View This Research

  • Getting Sales to Sell on Value

    Most B2B sales organizations are talking a good game about value selling. But beyond the talk, are they taking the right steps to make value selling a reality? In this expert interview, Julie Thomas discusses what it really takes to sell on value and generate significant results.

    View This Interview

  • Making Sales Ops More Responsive

    How do we design our sales models, systems, and processes to maximize ongoing responsiveness, flexibility, and agility? And how do we do it without sacrificing rigor, diligence, and accuracy?

    View This Webinar