Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Are most strategic, "next level" Sales Operations groups found in large companies?
- Why don't great salespeople make great sales managers?
- What are some typical things that can hurt lead generation?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- Should Sales Ops and Marketing Ops be combined? Is this common?
- How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
- What’s wrong with "management by result"?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What are the primary components of an effective sales strategy?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
View This Case Study -
Closing the Gap on Growing Existing Customers
Our research into leading sales operations shows that for most B2B companies, selling more to their current customers is a top priority. However, this research also exposes a mission-critical capability that most B2B sales operations are admittedly lacking.
View This Research -
Seven Building Blocks of Sales Effectiveness
In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide
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The Golden Rules of Sales Ops
Exploring the Unspoken Rules and Principles That Are Unique To Sales Ops
