Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I give my salespeople a specific price, or is a range OK?
• To be most effective, which major growth drivers should we be focusing on?
• How can pricing and discounting affect lead generation?
• What's a "bounce-back" offer and when would I want to use one?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How can I tell if a customer is defecting early enough to do something about it?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• What's a good cost-per-lead? Are there any benchmarks?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Our whitepapers aren't generating very many leads. Any suggestions?