Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should Sales Ops Be Distributed or Centralized?
• What's a good cost-per-lead? Are there any benchmarks?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Our whitepapers aren't generating very many leads. Any suggestions?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Should Sales Ops and Marketing Ops be combined? Is this common?
• How can I tell if a customer is defecting early enough to do something about it?
• Are marketing automation tools really all that? What can and can't they do, really?
• How can pricing and discounting affect lead generation?
• Can we use our existing sales funnel stages for optimization purposes?