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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What's the difference between "explicit" and "latent" demand?
  • Why should we care about what's happening in the lead generation process?
  • Shouldn't product training count as sales training?
  • Why don't great salespeople make great sales managers?
  • If we hire experienced reps, shouldn't they already know what to do?

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