Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Mix Shift" customer defection and how do I spot it?
• Why should we care about what's happening in the lead generation process?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Why don't great salespeople make great sales managers?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How do I know if my value messages are really "strategic"?
• Who cares "how" we hit the numbers, as long as we hit them?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?